Wednesday, February 17, 2010

Whack Your Head Wednesday

Make A Metaphor

#26  Philosopher Ortega y Gassett: "The metaphor is probably the most fertile power possessed by man." The key to metaphorical thinking is comparing unrelated concepts and finding similarities between them. Example: what do a cat anda refrigerator hae in common? They bothhave a place to put fish.; they both have tails; they purr;they come in a variety of colors and they both have a lifetime of about 15 years. What similarities does your idea have with cooking a meal? Conducting an orchestra? Buiding a house? Raising a child? Waging war? How can these help you understand your idea in a new way? What can you compare your idea to?

~Roger von Oech's Creative Whack Pack

No comments: